This week I spoke to two high-achievers. Both were stuck on work they are fully capable of doing. One avoided asking a simple question that would unblock him. The other avoided starting an assess...

I’ve been staring at a blank document. One minute. Two minutes. Three minutes. Five… My chest tightens. My mind loops. Every rational thought whispers: “Do something else first. Check email. Are th...

Two weeks off exposed something I did not want to see. I could not fully relax. Not because there was urgent work waiting. Not because clients were burning down. But because when output stopped, ...

Nike ran a billboard, first in 2008, with the simple text: Nike Billboard. Yesterday, You Said Tomorrow. That line haunted me for years. Because it describes a pattern I know too well. I wasn...

PEACH now has a name, a frame, and a site. But it’s still running on 100% assumptions. That is no longer acceptable. What I currently believe I believe accountability can be internal and externa...

I almost moved the link to the comments. Not because I believed it would help. But because people say “the algorithm punishes links”. That sentence stopped me. I went looking for evidence. Not v...

OpenAI is running out of levers. ChatGPT adding ads is the clearest signal yet. Starting now, some users of the free and $8/month ChatGPT Go tier will see “Sponsored Recommendations” beneath respo...

peach-flow.ch and peach-flow.com exist. That statement matters more than how it was built. YAGNI Is an Execution Strategy I deliberately chose a simple static HTML site. Not because it’s elegan...

Before building anything else, I changed the name. This wasn’t a branding exercise. It was a correction. The Problem with the Earlier Names I experimented with: peachflow getpeach get-pea...

Before anything else, I chose the name PEACH. Not for marketing. Not for memorability (well, maybe a litte…). But as a mental scaffold and operational compass. PEACH As Acronyms PEACH stands for...