Nike ran a billboard, first in 2008, with the simple text: Nike Billboard. Yesterday, You Said Tomorrow. That line haunted me for years. Because it describes a pattern I know too well. I wasn...

PEACH now has a name, a frame, and a site. But it’s still running on 100% assumptions. That is no longer acceptable. What I currently believe I believe accountability can be internal and externa...

I almost moved the link to the comments. Not because I believed it would help. But because people say “the algorithm punishes links”. That sentence stopped me. I went looking for evidence. Not v...

OpenAI is running out of levers. ChatGPT adding ads is the clearest signal yet. Starting now, some users of the free and $8/month ChatGPT Go tier will see “Sponsored Recommendations” beneath respo...

peach-flow.ch and peach-flow.com exist. That statement matters more than how it was built. YAGNI Is an Execution Strategy I deliberately chose a simple static HTML site. Not because it’s elegan...

Before building anything else, I changed the name. This wasn’t a branding exercise. It was a correction. The Problem with the Earlier Names I experimented with: peachflow getpeach get-pea...

Before anything else, I chose the name PEACH. Not for marketing. Not for memorability (well, maybe a litte…). But as a mental scaffold and operational compass. PEACH As Acronyms PEACH stands for...

Why I’m Building This in Public 1. What I believed I believed motivation was mainly a discipline problem. That if people had the right system, the right accountability, or the right push, they w...

Purpose This is not marketing. This is not storytelling. This is not self-expression. This is a decision log. I write publicly to: force clarity under uncertainty surface and kill weak assu...

When AWS’s control plane went down last month, it wasn’t just another outage: it was a wake-up call for every architect. Thousands of systems that were supposed to be “resilient” collapsed instantl...