PEACH. Build in Public Manifesto

Purpose

This is not marketing.
This is not storytelling.
This is not self-expression.

This is a decision log.

I write publicly to:

• force clarity under uncertainty
• surface and kill weak assumptions
• document real trade-offs, not outcomes
• build trust through consistency, not polish

If this ever optimizes for attention, validation, or narrative coherence, it has failed.

What This Is

• A founder log, written close to the moment decisions are made
• A record of thinking under constraint
• A trail of assumptions being tested, broken, or discarded

What This Is Not

• Not a highlight reel
• Not motivational content
• Not a funnel
• Not a promise of success
• Not therapy

Operating Rules (Non-Negotiable)

1. Decisions first. I write after committing, not while oscillating.
2. One post equals one broken belief. If nothing broke, nothing gets published.
3. Patterns over anecdotes. Personal detail only when it exposes structure.
4. Numbers only when they explain causality. No vanity metrics.
5. Cadence beats quality. Rough and shipped beats silent and refined.

Red Lines

I do not publish:

• internal conflicts with others
• financial fragility
• half-formed strategies
• anything that erodes trust before users exist

Transparency without judgment is recklessness.

Fixed Format

Every long-form entry follows this structure:

1. What I believed
2. What reality did
3. What broke
4. What I decided
5. What this changes

No exceptions.