The Real Enemy Isn't Distraction. It's Avoidance
I’ve been staring at a blank document. One minute. Two minutes. Three minutes. Five… My chest tightens. My mind loops. Every rational thought whispers: “Do something else first. Check email. Are there new notifications on LinkedIn? Tomorrow is fine.”
This is the real enemy. Not notifications. Not Slack. Not the algorithm.
It’s avoidance. The invisible layer under isolation, under loneliness, under every “I’ll focus later” excuse. It’s the reason I stall; even when I know exactly what I need to do. It’s the reason so many productivity tools fail.
I’ve seen Focusmate and the likes. I’ve seen the rituals, the accountability, the video partners. It works, but only at the surface. It solves being watched. It doesn’t solve the inner pause, the self-sabotage, the small, invisible story your brain tells when no one is watching.
That’s why I’m building PEACH-Flow. Not as another timer, another streak tracker, another “focus buddy”. I built it to expose avoidance, to make the pause uncomfortable, to test it in real-time, with real founders, in a space where we confront it together.
Today I have two interviews scheduled. I’ll watch patterns. I’ll see where avoidance wins. I’ll ship anyway. I’ll feel the resistance in my chest, in my stomach, in my throat. I’ll write this blog even as my inner voice protests.
Because avoidance wins only when I wait for perfect conditions. And perfection doesn’t exist.
Today I confront it. Today I ship. Today I test PEACH-Flow in the wild.
Early Access: If you’re a founder and avoidance shows up in your work, I’m testing PEACH-Flow with early participants. Email me at info@peach-flow.com or join the Discord: PEACH-Flow