Why I Chose the Name peach-flow
Before building anything else, I changed the name.
This wasn’t a branding exercise.
It was a correction.
The Problem with the Earlier Names
I experimented with:
- peachflow
- getpeach
- get-peach
They were all defensible.
They were also all slightly wrong.
The issue wasn’t availability or aesthetics.
It was incongruence.
Each variant subtly pulled the project in a different direction:
- getpeach sounds like acquisition or growth
- peachflow collapses meaning and removes tension
- hyphenation choices started to matter more than they should
That’s a smell.
When naming decisions start multiplying instead of collapsing, something is off.
Why Consistency Matters Early
Early-stage projects don’t fail because of bad names.
They fail because of cognitive friction.
Every inconsistency costs attention:
- explaining the name
- defending the choice
- compensating in language elsewhere
I don’t have attention to spare.
I want one name, one spelling, one mental model.
Why “peach-flow”
I chose peach-flow deliberately.
Not because it’s perfect.
But because it’s precise enough.
- PEACH is the container. The concept space.
- flow describes the thing I’m actually interested in: sustained forward motion.
- The hyphen keeps the tension visible instead of smoothing it away.
This is not about fruit.
It’s not about growth hacks.
It’s about movement without force.
The name reflects that.
Dropping the Alternatives
I intentionally abandoned:
- peachflow (too compressed, too abstract)
- getpeach / get-peach (too transactional)
Killing names early is cheaper than carrying them forward.
Optionality feels good.
It also hides indecision.
What This Changes
- One name everywhere
- One domain direction
- One way to talk about the thing I’m building
This reduces noise.
It increases commitment.
From here on out, it’s peach-flow.
Not because it’s final.
But because it’s aligned enough to move forward.
And movement matters more than naming debates.